The SNipER Advantage
The digital advertising industry is infested with non-human and fraudulent internet traffic, which costs advertisers billions of dollars every year. By mapping an IP to a physical location and serving digital advertisements at the IP level, advertisers are clear from the effects of fraudulent ad traffic. This one-to-one level granular targeting provides insight into the quality of ad inventory prior to serving the ad. This ensures the ad will be seen by a real person/target on all devices in the household. Studies have shown that up to 80% of traditional media fail to hit its intended audience.